About Atropa Pharmacy

Discover more about Atropa Pharmacy and the team

Who are Atropa Pharmacy?

Atropa Pharmacy is a growing online pharmacy that provides prescription delivery services to patients all across the UK.

From their base in Hull, East Yorkshire, they also offer a range of private clinical services such as travel vaccinations and private blood tests.

Established in 2013, Atropa Pharmacy have quickly grown from a local pharmacy to a national provider. In 2018 they relocated to a brand new premises with a purpose built interior, giving the team a bright, friendly and open-planned environment.

As an online UK pharmacy, Atropa is registered with the General Pharmaceutical Council, as well as the Medicines and Healthcare products Regulatory Agency (MHRA).

The launch of Atropa


Atropa Pharmacy was the idea of Bryn Smales and Denis Ivanov, two likeminded people with a passion for providing outstanding service. The duo opened their first premises on Hessle Road in Hull. With their combined experience of managing a 100 hour pharmacy and a large high street pharmacy store, they soon became well known in the local area for providing a patient focused service.

Outstanding care homes

2014 - 2016

As the pharmacy grew, both Bryn and Denis focussed on helping local care homes, and working on ways to make medication rounds easier for the care teams. Some of these care providers were able to improve their CQC rating to 'Outstanding'. The team continue to take on new care homes every week, and are more than happy to help with improving medication rounds across the care sector.

A fresh new look

Late 2017

In December 2017 the pharmacy went through drastic change, but the motto 'whatever it takes...' and the core value of a patient focused service remained at the very core, and always will. With a complete new visual identity, the growing team moved to a brand new premises on National Avenue, Hull. This 'hybrid' building offered warehouse space on the lower floor, with a pharmacy suite upstairs complete with a new clinic room.

Introducing private healthcare

2018 and beyond

With the new premises Atropa were able to offer a new range of private clinical services. This currently includes travel vaccinations, private blood tests and many more. Now with over a dozen members of staff, 3 vans and a growing UK delivery service, the pharmacy continues to flourish, with exciting plans for the future.

Meet the pharmacy team

Bryn Smales

Bryn Smales


With over a decade working in the pharmaceutical sector, Bryn aims to bridge the gap between care / support professionals and the pharmacy sector with a patient focused approach.

Viktoria Ivanova

Viktoria Ivanova

Superintendent Pharmacist

Viktoria is our Superintendent Pharmacist here at Atropa, and also provides a number of private clinical services. Personal GPhC registration number: 2069481.

Of course, there’s also a hardworking team of pharmacists, clinicians and dispensers who are all ready to help.

Pharmacy services available across the UK

As a registered online pharmacy in the UK, Atropa Pharmacy can deliver your prescriptions for free. All you’d need to do is sign up, after that your GP’s prescriptions will come straight to us thanks to the Electronic Prescription Service. As soon as it arrives, the dispensing team will issue the medication an pop it in the post.

Using an NHS Approved App, you can have the option of tracking your medication every step of the way, and even chat directly to the pharmacy team within the app.

Prescription delivery

Pharmacy & private services available in Hull

With the purpose built clinic on National Avenue in Hull, the pharmacists and clinicians are able to carry out a wide range of private healthcare treatments. These include private blood tests, travel vaccinations for business trips of holidays, prostate cancer screening and much more.

Private healthcare may sound worrying, but it’s not as expensive as you think. Especially when you think that you could even get a same day appointment with test results in only a few days.

Atropa Pharmacy, National Avenue

The finer details about Atropa

Atropa Pharmacy is a trading name of  Ivanov&Smales Pharm Ltd.

Ivanov&Smales Pharm Ltd is registered limited company in England & Wales. Company No. 08418409.

Premises GPhC Registration Number: 9010778.


Superintendent Pharmacist: Viktoria Ivanova, GPhC Registration Number: 2069481.


Atropa Pharmacy pride themselves on quality advice and care. They would like to hear from you, so tell the team what you think about the service. For comments, suggestions or in the unlikely event of a complaint please speak to any member of our staff in-person, call 01482 351209 or email using the contact page.